TEAL’s Network Orchestration Service (NOS) is Changing Cellular Connectivity
Network orchestration has become a critical need for businesses deploying cellular devices at scale. Yet until now, companies have been stuck with fragmented solutions that lock them into specific carriers or create costly dependencies on physical SIM cards.
TEAL’s Network Orchestration Service (NOS) represents a fundamental shift in how organizations manage cellular connectivity. By providing a neutral, cloud-based platform that enables seamless network switching and device management, NOS addresses the core challenges that have plagued cellular deployments for over a decade.
What is network orchestration?
Network orchestration is a cloud-based service that ensures your devices can move between cellular networks when needed. Think of it as a neutral party that controls device identity and determines which networks your devices can access.
Traditional cellular deployments rely on physical SIM cards tied to specific carriers. This creates inflexibility, lengthy deployment times, and single points of failure. Network orchestration changes this paradigm by providing:
- Dynamic network setup and teardown capabilities
- Automated redundancy management
- Centralized control over device network access
- Seamless switching between carrier networks
Unlike connectivity management platforms (CMPs) that only manage what devices do within a single network, network orchestration controls which networks devices connect to in the first place.
The problems with current cellular deployment
Most cellular deployments today suffer from three fundamental issues:
Physical SIM card dependency: Robby Hamblet, TEAL’s CEO, notes that “85% of customers are still shipping plastic SIM cards around the world.” This creates deployment delays, inventory management challenges, and geographic limitations.
Carrier lock-in: When carriers provide eSIM technology, they’re naturally focused on their own networks. This creates a conflict of interest where true network optionality isn’t available.
Fragmented solutions: SIM manufacturers have historically focused on meeting technical requirements rather than addressing the full complexity of cellular network deployment and management.
These limitations have real-world consequences. BMW faced this challenge when their US network partners turned off the networks supporting their vehicles. With network orchestration, those cars could have seamlessly switched to alternative networks instead of losing internet connectivity entirely.
How TEAL’s Network Orchestration Service works
NOS operates using the latest eSIM technology standard, SGP.32, which became certified just months ago. The platform provides two deployment options:
Bring Your Own SIM (BYOS)
If you have SGP.32 compatible SIM cards, you can integrate them with TEAL’s OpenEIM platform using an eIM Configuration Operation (ECO). This process involves:
- Configuring your SGP.32 SIM to work with the OpenEIM service
- Delivering the ECO via over-the-air updates or during device manufacturing
- Activating the SIM on your chosen network through the NOS platform
TEAL-sourced SIMs
Organizations can also source SGP.32 compatible SIMs directly from TEAL. Existing TEAL customers using SGP.02 cards can leverage the same functionality with their current hardware.
The key advantage is neutrality. Unlike carrier-provided orchestration services that favor their own networks, NOS provides genuine optionality across multiple carriers and SIM vendors.
Key benefits for enterprise customers
Elimination of single points of failure
Network orchestration prevents the catastrophic connectivity loss that can occur when a single carrier experiences outages or discontinues service. Mission-critical applications like fire sensors or industrial monitoring systems can automatically failover to backup networks.
Faster time to market
Traditional cellular deployments require lengthy carrier negotiations, physical SIM procurement, and complex integration projects. NOS reduces these barriers by providing a standardized interface across multiple networks.
Geographic flexibility
Organizations expanding into new markets can activate local carrier partnerships without redesigning their hardware or supply chain. The same device can seamlessly connect to optimal networks in different regions.
Cost optimization
By enabling dynamic network selection, organizations can optimize connectivity costs based on usage patterns, coverage requirements, and regional pricing differences.
Future-proofing
The cellular landscape continues evolving with new technologies and carrier partnerships. Network orchestration ensures your deployment can adapt to these changes without hardware modifications or lengthy integration projects.
A free foundation with premium scalability
TEAL addresses adoption barriers by offering OpenEIM as a completely free service. Organizations can activate millions of devices on a single network without cost, providing an accessible entry point to eSIM technology.
This free tier serves organizations that simply want to digitize their current single-network deployments while preserving future optionality. As requirements grow more complex—adding redundancy, multiple carriers, or advanced orchestration features—TEAL provides premium services to support these needs.
The freemium model reflects TEAL’s commitment to democratizing cellular connectivity. Rather than creating another vendor lock-in scenario, the platform enables organizations to start simple and scale complexity as needed.
Competitive differentiation
NOS defines a new product category that didn’t previously exist in a comprehensive form. While carriers offer easier access to their specific networks and SIM manufacturers provide technical eSIM capabilities, neither provides true network orchestration.
Traditional alternatives fall short in several ways:
Carrier solutions naturally favor their own networks and create new forms of vendor lock-in.
SIM vendor platforms focus on technical requirements rather than the full operational complexity of multi-network deployments.
Custom-built platforms require significant time and resources to develop, often missing critical integrations and carrier relationships.
TEAL’s experience with over 40 different SIM profiles and extensive carrier integrations provides a foundation that would be expensive and time-consuming for organizations to replicate internally.
The technology foundation
NOS leverages SGP.32, the latest eSIM standard that enables true over-the-air provisioning and network switching. This represents a significant advancement over previous standards like SGP.02, which still required physical processes and pre-configured relationships.
The platform integrates multiple technical components:
- OpenEIM: The core eSIM management platform
- Carrier integrations: Direct connections to network operators worldwide
- Device management: Centralized control over device identity and network access
- Service plan management: Automated handling of connectivity entitlements and billing
This technical foundation enables software-based cellular connectivity management without the physical constraints that have historically limited deployment flexibility.
Looking ahead: The future of cellular connectivity
Network orchestration represents the natural evolution of cellular technology. As devices become more distributed and connectivity requirements more complex, the ability to dynamically manage network relationships becomes essential.
TEAL’s vision extends beyond just solving current problems. The platform enables new deployment models where OEMs can provide network optionality directly to their customers, reducing support burdens and increasing customer satisfaction.
The shift from physical to digital, from single-network to multi-network, and from vendor-locked to neutral platforms reflects broader technology trends toward flexibility and user control.
Transform your cellular deployments today
The cellular connectivity landscape is evolving rapidly, and organizations that embrace network orchestration will gain significant competitive advantages. TEAL’s NOS provides an accessible entry point to this new paradigm while preserving the flexibility to scale as requirements grow.
Whether you’re shipping thousands of IoT devices, managing a fleet of connected vehicles, or deploying industrial monitoring systems, network orchestration can eliminate the risks and limitations of traditional cellular connectivity approaches.
Ready to explore how network orchestration can transform your cellular deployments? TEAL’s free OpenEIM service provides a risk-free way to experience the benefits of neutral, flexible connectivity management.
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